Programmable ticketing system

ABSTRACT

A smart-card based system and methods to control access to a plurality of attractions within a geographical area. The system may include one or more reward terminals that are located at attractions and are configured to read smart cards presented to them and, assuming the card is valid for that location, allow the card holder to access the attraction. Each smart card may be programmed with a product code that defines the attractions at which the card may be used. Product codes may be stored in a central database along with a list of the attractions associated with the each product code. The list of attractions may be updated as desired, thereby updating and changing the attractions at which any given card may be used.

CROSS-REFERENCE TO RELATED APPLICATIONS

This application is a continuation of U.S. application Ser. No.10/896,287, filed on Jul. 21, 2004, which is fully incorporated hereinby reference.

BACKGROUND OF INVENTION

1. Field of Invention

The present invention is directed to systems and methods for accessingfacilities and, more particularly, for automatically and dynamicallycontrolling access to facilities and for collecting and providingvisitor data.

2. Discussion of Related Art

Tourism is a vital industry in many locations, including for examplecities in the United States. A number of systems have arisen in thecontext of promoting tourism to generate interest in visitingattractions, such as museums, guided tours, rides, parks, etc.

In this context, others have provided systems where tourists maypurchase a pass that can be used at a variety of attractions. Oneexample is a pass that is good for access to more than one ski area.Another is a day pass that allows access to various attractions.

Smart card technology has become fashionable in a variety of contexts. A“smart card” is a card that is capable of storing data on it. Such datamay be changed dynamically, such as a current financial balance for thecard; the card may also include pre-programmed data that is notchangeable by the user, such as a unique identifier for the card; otherdata. One example of a “smart card” is a plastic card the size of acredit card that has an embedded microprocessor for storing information,used for banking, medical alerts, etc. Such devices may be used byinserting the card into a reading device which includes a processor (orthe equivalent) that may change the data on the card.

One use of a smart card for tourist attractions is to pre-program thecard with the attractions that it is good for, and placing a reader ateach facility. When a purchaser buys and uses the card (e.g., by“dunking” it in a reader), the reader can verify that the card has beenprogrammed to allow access to this attraction.

In another example, a buyer may provide an identification card, such asa smart card with a unique ID, at the time of purchase of a ticket,pass, reservation, or the. like, which identification may beelectronically transmitted to a facility site (e.g., the attraction forwhich the ticket or pass was purchased). The buyer ill may be confirmedat the facility site, e.g., by presenting the smart card to a smart cardreader, resulting in, for example, printing of a ticket, admissiondocument etc. to allow the buyer access to the facility site. Someexamples of such as system are described in U.S. Pat. No. 6,738,750 toStone et. al, issued May 18, 2004.

SUMMARY OF INVENTION

According to one embodiment, there is provided a terminal for use inaccessing a facility, the terminal comprising a smart card datamechanism to read and write information on a dunked smart card, averification mechanism to receive an identifier on the dunked smart cardand to determine whether the dunked smart card is authorized to accessthe facility, and a network access mechanism to connect to a remotesystem management computer to upload to the remote system managementcomputer data corresponding to use of the facility by authorized smartcard holders during a time period. The facility may be, for example, apaid attraction or may be a special-offer or discount.

According to another embodiment, a smart card for use in a geographicalproduct may comprise a body portion and a memory in or attached to thebody portion, the memory including a first data structure to store acard identifier, and a second data structure to store a productidentifier, the product identifier corresponding to a set of promotionsavailable in the geographical product. In one example, the memory mayalso store an activation stamp that may be used to determine whether thecard is valid or expired. In another example, the memory may alsoinclude one or more counters that may be linked to promotions toindicate whether promotions have been used by the card or are availablefor access by the card.

One embodiment may include a product manager system to manage a systemthat permits access to rewards corresponding to a plurality ofpromotions, the plurality of promotions being included in at least oneproduct, the system comprising a network interface to permit data accessto reward terminals located in proximity to the plurality of promotions,a database to store at least one product definition, and a database tostore data corresponding to actual use of the rewards. In one example,the product definition includes a list of the plurality of promotions.

Further aspects and embodiments include a method of computingcompensation for an attraction based on actual use of smart cards at theattraction, the method comprising acts of recording a number of smartcards used at the attraction during a predetermined time period,recording a type of each smart card used at the attraction during thepredetermined time period, recording data associated with each smartcard; and determining the compensation based on the number, the type andthe data. The type may indicate whether the card is an adult card or achild card. The data may include any of a time of use of the card, anorigin of the purchaser of the card, an indication of other attractionsaccessed using the card, etc.

According to another embodiment, there may be implemented a method ofactivating a smart card for use in a multi-attraction access systemcomprising a plurality of promotions that can be accessed, the methodcomprising steps of providing a smart card, storing identificationinformation on the smart card, providing the smart card with the storedidentification information to an end-user, on a first use of the smartcard to access one of the plurality of promotions, storing informationon the smart card corresponding to the first use. In one example, thestep of storing information may include storing a time stampcorresponding to a time of activation of the smart card. In anotherexample, the method may further include a step of checking whether thecard has expired by, for example, comparing a current time with the timestamp and indicating that the card has expired if the current timeexceeds the time stamp plus a predetermined time interval.

Another embodiment may include an access system for use with user codescomprising a controller configured to be coupled to at least one rewardterminal and configured to provide information to the reward terminaland receive data from the reward terminal once every predetermined timeperiod, and a database, coupled to the controller, that stores theinformation to be provided to the reward terminal and the data receivedfrom the reward terminal, wherein the information includes a promotionlist of promotions accessible from the reward terminal and a productlist of promotions that are accessible with each user code, and whereinthe data includes a list of user codes and promotions that have beenprocessed by the reward terminal during the predetermined time period.

According to another embodiment, there may be provided a computerreadable medium encoded with a plurality of instructions to be executedon at least one processor, the plurality of instructions implementing amethod of controlling access to a plurality of attractions, the methodcomprising reading a card with a reader located at one of the pluralityof attractions, recording a unique identification number of the card,comparing the unique identification number of the card with a productlist of promotions that are accessible at the one of the plurality ofattractions, and determining whether the card is valid for at least oneof the promotions that are accessible at the one of the plurality ofattractions. For valid cards, the method may further comprise steps ofdisplaying a reward for the at least one promotion, and incrementing apromotion counter on the card to indicate that the reward has beengiven.

According to yet another embodiment, there may be implemented a methodof creating a destination within a geographic location, the methodcomprising analyzing a plurality of attractions existing within thegeographic location, rating each selected one of the plurality ofattractions with a popularity index, building a matrix of the selectedones of the plurality of attractions, the matrix containing informationabout the plurality of attractions, the information including pricinginformation, location information and the popularity index, based on thematrix, selecting a plurality of partner paid attractions from theplurality of attractions, based on the matrix, selecting a plurality ofspecial-offer partners from the plurality of attractions, and definingthe destination as a collection of the selected partner paid attractionsand special offer partners.

According to other aspects and embodiments, a method of controllingaccess to a plurality of attractions may comprise acts of reading a cardwith a reader located at one of the plurality of attractions, recordinga unique identification number of the card, comparing the uniqueidentification number of the card with a product list of promotions thatare accessible at the one of the plurality of attractions, anddetermining whether the card is valid for at least one of the promotionsthat are accessible at the one of the plurality of attractions. Forvalid cards, the method may further comprise steps of displaying areward for the at least one promotion, and incrementing a promotioncounter on the card to indicate that the reward has been given.

BRIEF DESCRIPTION OF DRAWINGS

The accompanying drawings, are not intended to be drawn to scale. In thedrawings, each identical or nearly identical component that isillustrated in various figures is represented by a like numeral. Forpurposes of clarity, not every component may be labeled in everydrawing. In the drawings:

FIG. 1 is a flow diagram illustrating one embodiment of a method ofcreating a destination in which an access system is to be implemented;

FIG. 2 is a schematic diagram of one embodiment of an access systemaccording to aspects of the invention;

FIG. 3 is a flow diagram of one example of a life-cycle of a smart cardused with the system;

FIG. 4 is a flow diagram of one example of an enabling procedure used toenable cards to be used with the system;

FIG. 5 is a flow diagram of one example of an order life-cycle accordingto aspects of methods of the invention;

FIG. 6 is one example of a flow diagram showing activation of a card bya reward terminal 120;

FIG. 7 is a flow diagram of one example of a procedure that may beimplemented by a reward terminal when a card-visitor attempts to use acard to access a promotion;

FIG. 8 is a conceptual diagram of information that may be stored in amemory structure of a smart card that may be used with the system;

FIG. 9 is a flow diagram of one example of a procedure for sendingrecords to the gateway;

FIG. 10 is a flow diagram of one example of a procedure for uploadinginformation from the gateway to the database; and

FIG. 11 is a representation of one example of a graphical user interfacethat may be provided to system manager users.

DETAILED DESCRIPTION

Various embodiments and aspects thereof will now be described in detailwith reference to the accompanying figures. It is to be appreciated thatthis invention is not limited in its application to the details ofconstruction and the arrangement of components set forth in thefollowing description or illustrated in the drawings. The invention iscapable of other embodiments and of being practiced or of being carriedout in various ways. Also, the phraseology and terminology used hereinis for the purpose of description and should not be regarded aslimiting. The use of “including,” “comprising,” or “having,”“containing,” “involving,” and variations thereof, herein is meant toencompass the items listed thereafter and equivalents thereof as well asadditional items.

The embodiments below will be described in the context of providing anaccess facility for tourist attractions at a tourist destination, e.g.,a system that allows coordinated access to a group of attractions in onegeographical area. Certain aspects of the systems and methods describedbelow have broader application and may, for example, be applied in thecontext of controlling or coordinating access to other types offacility, features, attractions, or resources. The context of theembodiments described below is not intended as limiting all aspects ofthe present inventions, except where the language of the claimsexpressly limits them in this manner.

A wide variety of tourist destinations such as, for example, cities likeLondon, Boston, Chicago, New York and many others, offer an array ofattractions such as museums, restaurants, historic buildings, galleries,shops and markets that are of interest to tourists. Conventionally,access to all the attractions at anyone of such destinations isindividually controlled and managed by the various attractionsthemselves. For example, a tourist wishing to visit a museum, a galleryand a restaurant, would travel to each of these attractions, queue andpay separately for access to each attraction using cash, credit card,travelers' checks, etc.

According to various embodiments and aspects of the present invention,there is provided a system and business model for allowing touristsaccess to a variety of attractions using a passcard that may be, forexample, pre-paid. The system and methods described herein may offervalue and convenience to tourists including special discounts and easyaccess to many attractions using the card, and in some examples canremove the need to queue and pay for each attraction separately. Certainembodiments of the systems and methods may also provide benefit˜ forattraction managers and owners including encouraging visitors, greatervisibility and simplified payments and certain embodiments may alsoallow greater flexibility and mechanisms for determining compensation ofthe attractions.

According to one embodiment, a system comprises a plurality of terminalsthat are located at various attractions and a plurality of cards thatare used to access the attractions via the terminals. Visitors mayobtain a card, for example, a smart card including embedded technology,that may allow them to access some or all of the attractions. Exemplaryterminals and cards, and their operation, are described in more detailbelow.

Each terminal is coupled to a central controller that manages the systemand collects data from the terminals. In this context, “coupled”includes any vehicle for communicating data, including for example adirect connection, a periodic networked connection. In one embodimentthat is advantageous in a variety of contexts, the terminals may becoupled to the central controller once per night for batch-processing ofthe exchange of data.

Data communicated to the central controller may include datarepresenting how many cards have been used to access the attraction atwhich each terminal located and may further include data about suchaccessing, e.g., the time(s) that cards were used to access theattraction or even identifying information about the specific cards usedto access the attraction.

The central controller may be used to calculate compensation for eachattraction based on level of use, e.g., the compensation for allowingthe bearer of each card access to the attraction. The controller and itsoperation are described in more detail below. Thus, embodiments of thesystem operate to allow owners of cards access to multiple attractionswithout having to pay separately for each attraction. Rather, a personmay simply pay once for a card and use that card to access attractionsthat are partners of the system.

Attractions may be paid by the system manager at the end of a day, week,month or other time frame, access fees corresponding to all the cardsthat have been used at that attraction during the time period, ratherthan being paid as a percentage of gross revenue for the cards (althoughin other embodiments, this latter method may be used).

Once a geographic location in which the system is to be implemented hasbeen selected, a destination may be “created” by developing contractualrelationships between the system manager and various paid attractionsnear or in the destination. It is to be understood that the term“destination,” as used in this example, refers to a geographical area inwhich the access system according to various embodiments of theinvention is implemented. A destination may be, for example, a city likeBoston or New York, a resort or collection of resorts, a theme park orcollection of theme parks, or any other geographic area that contains aviable number of attractions, as is discussed in more detail below.

The system manager refers to a company or entity (or group of entities)that endeavors to deploy the system at the destination. In doing so,contractual relationships may be formed between the system manager andeach partner attraction. Where this is done, a variety of differenttypes of contractual relationships may be formed. In one example, thesystem manager may contract with each attraction and compensate theattraction based on actual use by tourists. Where this is done, thesystem manager may seek a discounted rate from the attraction based onexpected increased numbers of tourists visiting the attraction, or evena compensation rate that based on the actual number of tourists visitingthe attraction or a charge per tourist based on time of day (e.g., lessfor off-peak hours or at the end of the day) or some other data such ascountry of origin of the tourist (e.g., less or more for visitors fromfar away).

For example, the system manager may pay a partner attraction a firstrate for the first fifty card-visitors per day and a discounted secondrate for any additional card-visitors that day. Factors that may be usedin a formula that can be used to calculate compensation of an attractionmay be simple (e.g., number of uses) or a little more complicated (e.g.,a discount of the total admission price that would have been paid byusers). Other factors include: time of day of use, day of the week,month (e.g., peak vs. off-peak season), etc. Other factors may be basedon information about the visitor. For example, an attraction may find itdesirable to receive a regular admission price for card-visitors it hasstrong reason to believe would come anyway, and charge a discounted ratefor visitors it thinks it could not otherwise attract. Data aboutvisitors that may be used to calculate compensation may include:geographical origin of the visitor, the difference in time betweenpurchase of the card and its first use (e.g., distinguishing people whobuy on impulse from people who plan well in advance), age group to whichthe visitor belongs, whether the visitor has also accessed relatedattractions (e.g., a visitor who accesses both a museum's specialexhibit and its Imax theatre may receive a discount for one or bothattractions). etc. For example, a children's′ museum may give the systemmanager a very low rate for adults who visit the museum in order toencourage adults to bring children to the museum who could not come ontheir own.

According to one embodiment, compensation to partner attractions may betime sensitive. For example, the system manager may compensate thepartner attraction differently for card-visitors that visit theattraction at different times of day or year. In one example, a partnerattraction may receive $10.00 for any card-visitors that access theattraction before 5 pm and only $5 (or nothing) for any card-visitorsthat access the attraction after 5 pm. In another example, an attractionmay receive one rate of compensation for card-visitors that access theattraction during a peak season and a lower rate of compensation forcard-visitors that access the attraction during an off season.

In one example, an attraction may charge the system manager a discountedrate for card-visitors and also require the attraction to acceptacknowledgement of admission for card-visitors by installing andutilizing the smart card terminal provided to them by the systemmanager. The term “card-visitor” as used herein refers to a visitor toan attraction (e.g., a tourist to the destination) who has purchased acard (e.g., purchased directly or indirectly from the system manager)and is using the card to access the attraction.

Referring to FIG. 1, there is illustrated a flow diagram of oneembodiment of a method for selecting a destination and configuringproducts for that destination. As discussed above, in a first step 100,the system manager may select a potential destination based on criteriasuch as the number and locations of attractions within the destination,the frequency of tourists to the destination, ease of traveling betweenattractions, etc. According to one embodiment, a destination may beselected based on a number of factors, including an estimated number ofvisitors, their typical visitation profile (e.g., do they come for aweek or for a weekend), and the number of attractions that chargeadmission within the geographical area of the destination. These factorsmay be used to determine whether there will be enough visitors to thedestination to make it commercially viable for the system manager andwhether there will be value created for these visitors by the system, inother words, whether there are sufficient attractions within thedestination that will agree to contract with the system manager to offerdiscounted rates and other special offers to card-visitors.

Partner attractions (e.g., paid-admission attractions that agree tocontract with the system manager) may be selected based on a number ofcriteria. For example, it may be desirable that the partner attractionsbe of a certain quality so that card-visitors have a good experience atthe partner attractions and the partner attractions reflect well on thesystem manager.

Partner attractions may be willing to provide the system manager with aproper discount to meet the needs of the system manager, particularly insystems that compensate partner attractions on a per-use basis. Forexample, an offered discount may allow a price for the card thatencourages visitors to buy cards from the system manager but also makespartnering with the attraction commercially attractive to the systemmanager.

Another factor may be the usual price of admission to the attraction.For example, the partner attractions may typically not be too highlypriced (relative to other attractions) because that may either drive upthe price of the card such that customers do not want to buy them or mayadversely affect the profits of the system manager. Other factors thatmay be taken into consideration are the popularity of the attraction,the estimated “dwell” time of visitors (i.e., how long does the averagevisitor stay at the attraction), and the distance to other attractions.

While not limiting with respect to all embodiments of the presentinvention, compensating partner attractions on a per use basis maypermit the system to be put in place more easily. Partner attractions donot have the uncertainty of an unknown return on their participation inthe system and, as described above, discounts can be determined based onvolume, timing, or other data concerning the actual use of theattraction by card-holders. As discussed above, discounts may be timesensitive, may depend on the type of person (e.g., a adult versus achild), or other may be based on a combination of factors that mayinclude characteristics of the attraction itself and/or thecard-visitors. In another example, the system manager may subsidizediscounts for various promotions. For example, a card-visitor mayreceive a 20% discount off the regular admission to a certainattraction, 15% of which may be covered by the attraction and 5% ofwhich may be subsidized by the system manager.

In a next step 102, the system manager may identify potential partnerattractions for the system to be implemented in the destination.

In selecting a destination, the system manager may consider not onlypotential partner attractions, but also “special-offer partners,” namelyshops, restaurants and other services that do not require paidadmission, as illustrated by step 104. The system manager may contractwith such special-offer partners to offer card-visitors special offersand discounts. Inclusion of special-offer partners may make the cardmore attractive to customers and offer customers greater value for thecard. Ideally, the system manager may include enough of the area'spopular attractions (both paid admission and other attractions) tointerest potential purchasers and deliver an easily calculated value forthem to choose to buy the card over buying tickets to each attractionindividually.

According to one embodiment, once an initial assessment of thedestination has been done by the system manager and a target sellingprice of the card is established, partner attractions may be selectedusing a “daily budget.”

In this example, the daily budget is a measure of the amount expected tobe paid by the system manager to the various partner attractions for thetotal use of a card. The budget may be based on the target selling priceof the card, less any sales commissions that are expected to be paid tosales partners, less an estimated material cost of the systemapportioned to one card, less a desired profit for the system manager.For example, for a two-day card, the budget calculation may be as shownbelow:

Target Selling Price +$69.00 Average Commission −$14.00 Material Costs −$4.00 Desired Profit −$10.00 Daily Budget = $21.00 (per day)

In other words, for a two-day card sold for $69.00, the total cost (Le.,amount paid by the system manager to the partner attractions) for allthe paid attractions visited by a card-visitor over the two days shouldbe $42.00 (or $21.00 per day) and deals with partner attractions may bestruck accordingly.

On the other hand, the above daily budget may be used to set the targetselling price for the card. In this example, the system manager maydetermine that the average compensation to attractions is $21 per dayand, therefore, the target selling price needs to be set at $69 in orderto achieve a desired profit of $10.

Of course, it is to be appreciated that the above example is for thepurpose of illustration only and is not intended to be limiting. Thecards may be sold for any price determined to be appropriate by thesystem manager, and the costs and desired profits may also vary,resulting in a budget different than the given example. The numbers usedto calculate the budget may all be based on an estimated most popularduration (i.e., based on an analysis of how long visitors typicallyspend in a destination city).

Referring again to FIG. 1 and this particular example, the systemmanager may calculate an average commission and average material costsin step 106. The average commission may for example take into accountwages etc. paid by the system manager to its own or affiliated salespeople or agents. According to one example, the average commission maybe calculated based on an estimated number of sales people and cardssold over a given time period, to apportion an appropriate sales cost toeach card. Similarly, the material costs may include a representation ofthe costs of manufacturing the cards and possibly also manufacturing,installing and maintaining the terminals and other equipment.

In step 108, the system manager may determine a target selling price forcards at the destination. The target selling price of a card may bedetermined based on many factors such as, for example, a price that willbe appealing to the market, the amount of value that an average userwill receive, and an anticipated redemption rate, i.e., a net amountthat must be paid by the system manager to the partner attractions. Inone embodiment of a business model, the value that an averagecard-visitor may receive from using the card may be noticeably lowerthan what it would cost that card-visitor to pay for each attractionseparately, considering also that the card may provide special offers,such as discounts at shops and restaurants, in addition to admission toselect paid attractions. The anticipated redemption rate may also be lowenough to ensure a proper gross profit margin for the system manager.Considering all the above factors (and possibly other factors as well),pricing of the cards may be determined by balancing the interests ofgiving value to customers and acquiring desired profits so as to selectappropriate partner attractions that make the model viable.

It is to be appreciated that the system and methods may allow for aseveral types of cards, for example, single-day cards, multi-day cards,adult cards, child cards, senior cards, multi-person cards, etc. Targetselling prices may be calculated for each type of card to be availablefor use in the destination and the cards programmed (as described below)accordingly.

It is to be appreciated that the steps illustrated in FIG. 1 do notnecessarily need to be performed in the illustrated and/or describedorder. The given flow diagram is merely one example of how a systemmanager may create a destination and is not intended to be limiting.System managers may perform these and other steps to create adestination in any order that they see fit.

Once the costs, desired profits and target selling prices have all beenestimated or determined, the system manager may have a target dailybudget for the cards, as illustrated by step 110. The budget may be onefactor used to create commercially viable destinations for the system.

According to one aspect of the system, the budget may be used to develop“products” within a selected destination, in step 112 of FIG. 1(although products may be developed in other ways as well, as would beappreciated by one of ordinary skill in the art based on the disclosureprovided herein).

The term “product” as used herein refers to a collection of facilities,resources, attractions, or whatever is being allocated according to thesystem. In the context of the present example (and not intended to belimiting), “product” refers to a collection of promotions at adestination.

The term “promotion” as used herein refers to an offering by a partnerattraction (for example, admission to a gallery or museum, a tour,admission to a movie or Imax production, etc.) or by a special-offerpartner (e.g., a 20% discount for a restaurant, 10% off at a store,etc.).

There need not be any practical limit to the number of differentpromotions that may be included in any particular product. The systemmanager may try to anticipate which attractions will be visited the mostand what is near them in both paid admissions (partner attractions) andspecial-offer partners in order to develop products that may be offeredto card customers. Each card, when purchased by a customer, may beencoded with a selected product, as is described in more detail below.

Once the daily budget has been determined, the system manager mayanalyze the layout of the destination, taking into account all of theattractions, their proximity to one another, their popularity, the“dwell time” of visitors at each attraction, and also how much oneperson can do in one day. The system manager may use this information toconstruct initial configurations of products to be offered for adestination. Initial product configurations may be constructed based on,for example, the system manager's knowledge of the market (which may begathered from analyzing data about visitors to the destination) and theavailable attractions.

According to one embodiment, initial product configuration may bedetermined using an information matrix. The destination may be dividedinto one or more geographic sub-areas and a separate information matrixmay be created for each sub-area. The size and location of sub-areas maybe defined based on a number of factors such as, for example, thegeographic size of the overall destination area, ease with whichvisitors may travel around within the destination (e.g., does thedestination have efficient public transport or do visitors need to walkor drive between attractions), traffic conditions within thedestination, geographic topography of the destination, the number ofattractions within the destination, and the like. Each informationmatrix may include data relating to potential partner attractions andpotential special-offer partners.

According to one embodiment, each geographic sub-area should not havethe opportunity to have too much in redemption payouts to partnerattractions. In other words, each geographic sub-area may havesufficient partner attractions to be enticing to visitors, but not somany as to potentially require the system manager to have to pay morethan the daily budget in fees to the partner attractions. This may beachieved by making sure that there are not too many partner attractionslocated too close to one another, and also that each geographic sub-areahas enough special-offer partners to occupy visitors while not costingthe system manager any money (in those embodiments where special-offerpartners do not receive compensation; in other embodiments,special-offer partners may even be required to compensate the systemmanager based on use of the card).

—14—

One example of an information matrix for a geographic sub-area is shownbelow in Table 1. Each attraction may be assigned a subjectivepopularity rating based on any available data. In one example, estimatedcosts and an estimated number of partner attractions likely to bevisited by card-visitors may be based on an 8-hour day to allow thesystem manager to attempt to manage costs per day and per hour using theinformation matrix.

TABLE 1 Retail Card Value Price Dwell Distance from Attraction ($) ($)Time Other Attractions Popularity Museum 12 8 90 min.  1 min. 20%Historic 5 4 25 min 15 min 40% Building Art Gallery 15 10 75 min. 10min. 25% City Tour 25 16 125 min.   1 min. 70%

In this example, once a daily budget is determined and potential partnerattractions selected, the system manager may negotiate net rates witheach of the partner attractions such that, when tested against maximumredemption (how much a person can physically do in a day), the totalamount expected to be paid (per day) by the system manager to thepartner attractions will not exceed the daily budget.

As should be appreciated from this specification, data gathering ispossible in a way that allows assumptions to be tested or refined andthe price of the card adjusted, or the various levels of compensation toattractions adjusted, as experience with the system is accrued.

According to one embodiment (e.g., one where attractions are compensatedbased on actual use), the system manager may collect data representativeof all uses of all cards in the destination and analyze the data todetermine the amount owed to each partner attraction by the systemmanager.

In one example, the system manager may pay each partner attractionmonthly for all the card uses at that attraction. Of course, it is to beappreciated that the system is not limited to monthly payments. Thesystem manager may negotiate and contract with each partner attractionto pay that partner attraction over any predetermined time period, forexample, daily, weekly, bi-weekly, or any other mutually acceptable timeperiod. In this example, the system offers the benefit to partnerattractions of simplified payment, namely, that they may be paid once ina time period, for example, once a month, for all card-visitors to theattraction, rather than accepting multiple individual payments for eachvisitor at the time of each visit. Various examples of payment systemsand data collection are described in more detail below.

Once a destination has been created by developing contractualrelationships with various partner attractions (paid attractions) andspecial-offer partners, the destination may be considered ready forlaunch. A destination that is ready for launch may have enough valuecreated in total admission prices and key attractions signed (confirmedpartner attractions) to be reasonably expected to attract customers.

According to one embodiment, the system manager may develop and producea guidebook or brochure that may include descriptions of all partnerattractions and special offer partners in the destination (step 114).The guidebook may be provided or sold to customers who purchase cards toassist the customers in planning and visiting desired attractions. Thefact that a system manager may provide a guidebook may be an additionalincentive for special-offer partners to join the system because the bookmay be a form of advertising for the special-offer partner and increasethe visibility of the special-offer partner.

In addition, the system manager may install terminals at each of thepartner attractions and configure a network of smart card readers (step116), as is discussed in more detail below. When the book, smart cardsand terminals are all complete, the destination may be launched, i.e.,the system may become active in the destination.

Once a destination is launched, the system manager may collect dataabout card usage in the destination, as is discussed in more detailbelow. According to one embodiment, the system manager may analyze thedata and compare it to the list of partner attractions and special-offerpartners and add or subtract attractions or negotiate better pricing tomaximize profit. The system manager may also use the collected data toreconfigure products (as illustrated by line 118) offered in thedestination to improve, for example, the value added by the card and theprofits achieved by the system manager.

Referring to FIG. 2, there is illustrated a schematic diagram of oneembodiment of a system according to certain aspects of the inventions.

The system may include one or more reward terminals 120 which may beconfigured as smart card readers, as is described in more detail below.A reward terminal 120 may be located at each partner attraction and beconfigured to read cards 124 presented to it and to indicate whether ornot a card-visitor 122 has access to the attraction.

A database 126 may be included (shown in this example as stored in acentral location, run by the system manager, and updated over a networkwith nightly downloads to the terminals of any changes to products thatuse this attraction (and the cards that therefore allow access) anduploads to the database of actual use data) to store data relating tothe system, cards, partners, etc., as is discussed in more detail below.“Database” as used herein includes any data structure to store data anda “database” may be a collection of separate databases or a subset ofdata in a larger database; “database” includes information intended tobe archival or used only for temporary storage.

Embodiments and aspects of the access system and methods describedherein implement all-inclusive ticketing to destination attractions(partner attractions) and discounts etc. at special-offer partners suchas shops and restaurants. According to one embodiment, there may beprovided a highly secure and efficient system based on smart cardtechnology and requiring no paper transactions.

As discussed above, partner attractions and special-offer partners offerpromotions such as, for example, admission to a museum or gallery,discounts at shops and restaurants, etc., to card-visitors. Promotionsmay be accessed using a purchased card via, for example, a rewardterminal. According to one embodiment, each promotion may have a uniquepromotion code that may be stored by the system, for example, indatabase 126 illustrated in FIG. 2. Promotions may be company-wide orvenue-specific. For example, a company (either a partner attraction or aspecial-offer partner) that has multiple locations might have onepromotion that is good at all locations and individual promotions forspecific locations. For example, a restaurant chain may offer a lunchspecial that is good at all locations, but a dinner special that is onlygood at one location. Partner attractions and special-offer partners maycommunicate with the system manager to set up the promotions that theywish to offer. These promotions may be altered at any time by agreementbetween the partner attraction, or special offer partner, and the systemmanager in the manner (for example) described herein.

According to one embodiment, promotions may have constraints thatcontrol when, where and/or how often a card-visitor may access thepromotion. Promotions may be constrained for example in time. Someexamples of possible time constraints include time of day, day of theweek and date. For example, a promotion may be constrained to be validonly from noon to 3 pm on Wednesdays during the month of June. Timeconstraints may be agreed upon between the partner attraction (orspecial-offer partner) and the system manager and may also be alteredwhenever suitable.

In another example, promotions may be constrained by quantity. In otherwords, a card-visitor may be limited to a fixed number of uses of apromotion during the lifetime of a card. For example, a card-visitor maybe allowed to take a tour at any time during the lifetime of a card, butonly once. In another example, promotions may be constrained by howoften they are used in a given time period. For example, periodicity maybe defined in terms of a calendar. This means that a promotion may beconstrained to a certain number of uses in a single day or number ofdays. For example, a museum may offer free admission to a card-visitorevery day, but only once a day. In another example, the card may be usedmore than once per day, but not twice within an hour This may be done,for example, to help assure that only one person is using a card.

Any of time, quantity and frequency of use constraints may be set up bythe system manager in agreement with the partner attraction orspecial-offer partner and may be changed at any time. In addition,promotions may be constrained in a combination of time, quantity andfrequency of use. The system allows the system manager, and thereforethe partner attraction or special-offer partner, to configure promotionsto have whatever constraints may be desirable and to modify thepromotions whenever necessary.

According to one embodiment, every promotion may have an absolute timeperiod (which may be never ending) along with modifications that makethe promotion only good on certain days of the week and/or at certaintimes of the day. Partner attractions and special-offer partners maydesign their offers to meet business specific needs, for example,driving business at off hours. The system manager may program eachpromotion to have the tailored features and restrictions desired by thepartner attractions and special-offer partners. In appropriate contexts,this flexibility can facilitate reaching an appropriate agreement on thelevel of discount provided to the system manager.

As discussed above, “products” includes collections of promotions. Theremay be no limit to the number of promotions that can be included in aproduct.

According to one embodiment, each product may have a unique product codeand cards may be enabled with this code when they are purchased bycustomers. Thus, in this example, cards used in the system may beprogrammed with a particular product code, rather than (or in additionto) each of the promotions that make up the product. Then, productidentifier controls what set of promotions the user can use. A productmay not have a time limit, however, system operators may typicallycreate new products seasonally, or if attractions within a destinationchange.

Various embodiment of the system are designed to use smart cards toallow customers to access and use the system. Smart cards are oftenimplemented as credit-card sized plastic cards that have an embedded,programmable microchip that includes a memory or storage device. Suchcards may be ordered from the manufacturer in the “factory fresh” or newstate.

Referring to FIG. 3, there is illustrated a flow diagram of one exampleof a card “lifecycle.” In the new state 130 a card may have the systemmanager graphic printed on the front and/or the back and the card has aunique serial number programmed into the serial number field of thecard. In one example, the serial number may also printed on the back orfront of the card. In addition, the card may have a security code, forexample, a default security code programmed at the factory, programmedinto the card's memory. One example of smart cards that may be used withthe system are SLE 4442 Secure Memory Smart Cards which can be purchasedfrom a number of smart card manufacturers including, for example,CardLogix, GemPlus and TxSystems. It is to be appreciated however, thatthe system is not limited to this specific type of smart card. Inaddition, although a preferred embodiment of the system and methodsdescribed herein may be implemented using smart cards, the system andmethods are not so limited and may be implemented using unique bar-codesor pin numbers that may be supplied to customers instead of smart cards.

After new cards 130 have been obtained by the system manager, the cardsmay be enabled by an enabler 140 (see FIG. 2). New cards 130 becomeenabled cards 132 when they are programmed with a specific period, typeand product. In addition, the card's security code may be changed fromthe factory default to something only known by the system managernetwork. This may prevent fraudulent cards from operating in thenetwork.

According to one embodiment, the enabler 140 may be a smart card enabledpoint of sale terminal, similar to the reward terminal 120. One example,of a terminal that may be used as an enabler for the system is anAllegro 100 terminal from Intellect. However, several manufacturers(e.g., Hypercom, Verifone, Lipman, and others) produce smart cardenabled POS terminals that may also be used.

The Enabler may be used to transform new cards 130 into enabled cards132. An enabled card may have additional features programmed into thecard compared with new cards 130. For example, an enabled card may havea card type (e.g., adult, child or senior), period (for example, atwo-day card may be programmed as such) and a product (represented by aproduct code) programmed into the card.

Referring to FIG. 4, there is illustrated a flow diagram of one exampleof a procedure that the enabler 140 may implement to turn new cards 130into enabled cards 132. In a first step 142, an operator may swipe or“dunk” a new card into the enabler terminal. The enabler may interrogatethe card to determine if it is a system-compatible type of smart card,for example, an SLE 4442 based smart card, in step 144. If not, an erroris indicated, as shown by box 146 and enabling is discontinued. If thecard is a valid type, in a next step 148 the Enabler may read the stateof the card. If the card is already enabled, then the terminal displaysa report of the current enabled state including the card type, period,and product, in step 149. Enabling is discontinued and the enabler maydisplay an error (box 146). If the card is not valid and not yetenabled, the enabler may proceed with the enabling process.

It is to be appreciated that the terms “swipe” and “dunk” are usedinterchangeably in this disclosure and are intended to mean any mannerin which a card may be read by a terminal including, but not limited to,swiping the card through a terminal, inserting the card into theterminal, contactless reading/writing of the card by the terminal, etc.

According to one example, in a next step 150, the Enabler may overridethe factory default security code on the card and program the card witha new security code that is known only to the system manager network. Ifthe card does not have the factory default security code present on thecard, the enabler may display an error (step 146) and enabling may bediscontinued. In a next step 152, the enabler may program the card withthe card type (e.g., adult, child or senior), period (e.g., one day, twoday, one week) and product by writing representative codes intopredefined fields of the smart card. If the card fails to program, theoperator may be told of the error (step 146) and enabling isdiscontinued.

Once the enabler has programmed the card, the enabler may record thecard serial number, and the programmed product, period and type alongwith the current date and time in a memory device of the enabler. Thisinformation may be transferred later to the Gateway as is discussedbelow in more detail. Finally, the operator may remove the card from theenabler. The card is now enabled and may be referred to as an enabledcard. Enabled cards are ready to be sold to customers for use with thesystem. While enablement may be done at the point-of-sale, enablementmay also be done in advance as described below.

Referring again to FIG. 3, after cards are enabled, they may be assignedto a particular sales channel to be sold to customers, thereby becoming“assigned” (block 134). Cards become assigned when the card is promotedto the assigned state in the database 126 (see FIG. 2). The act ofassigning a card to a sales venue in the database promotes the card tothe assigned state. At this point in the lifecycle, the card can be soldby the sales venue to the customer. Assigned cards become “sold” (block135) when the card is sold to a customer.

According to one embodiment, the system manager may use an order systemto track sales of enabled cards. A “sold” card may generate an orderthat is used to track payment for the card. Orders may begin in a blankstate, as shown by block 160 in FIG. 5. An order may be used toeventually tie a customer, the sales agent, and the card producttogether. Order data may then be used for a variety of purposesincluding determining how much sales commission is to be paid to agents,popularity of various types of products, and other uses described inmore detail below. Blank orders may become “described” when a salesagent, customer and card product are specified in the order, indicatedby block 162. Described orders may become “voucher” (block 164) when thecustomer has confirmed the purchase of a card. However, in this state, acard has not been assigned to the order and payment is not yet due.Described or voucher orders may become satisfied (block 166) when a cardis assigned to the order. At this point in the order lifecycle, the cardis in either the activated 136 or sold 135 state (see FIG. 3). Finally,orders may become retired (block 168) when payment has been received forthe order.

As discussed above, products may be programmed into cards duringenabling (step 152).

In one embodiment, a product may be represented on the card as aparticular code, for example, as a 32 bit number. An important featureof the system may be that no list of promotions may be included on thecard. Rather, the card is programmed with a product code that definesthe promotions for which the card is valid.

Referring again to FIG. 2, the system may include a database 126.According to one embodiment, inside the database 126, productdefinitions may be maintained as lists of promotion codes, for example,as lists of 32 bit numbers. These lists may be changed at the database126 without changing the product codes on the cards. For example, if aproduct code X includes promotions A, Band C, then it may be changed, inthe database, to include promotion D as well. Thus, a card that isprogrammed with product code X may now be used to access promotion Dwithout any change needing to be made to the card (after the terminalhas connected to the database to receive the updated information; e.g.,after a nightly updating over a network).

In this fashion, a product can be changed even after a card has beenenabled and sold and a card already programmed with a particular productcode can be used at a terminal with new or modified promotions, as isdiscussed in more detail below. System operators can add, subtract ormodify the individual promotions in a product (thus changing the productdefinition) without access to the card. This allows the system managerto alter products without recalling sold cards and reducing or avoidinginventory problems with “out-of-date” cards.

According to one embodiment, the system manager may install one or morereward terminals 120 at each partner attraction. The reward terminal 120may be a smart card enabled point of sale ‘terminal adapted to readcards 124 presented to it and indicate whether or not a card-visitor 122has access to the attraction. More specifically, the reward terminal 120may include a storage element, such as a computer-readable memorydevice, that may contain a list of promotions that may be valid at thatreward terminal. For example, a reward terminal located at a museum thatis a partner attraction may store several promotions (e.g., access tothe museum, access to special exhibits, access to an Imax theatre, anddiscounts at the museum restaurant) that may be offered by the museum tocard-visitors. When the card 124 is “swiped” or “dunked” at the rewardterminal 120, the reward terminal 120 checks to see if the card 124 isstill valid (e.g., has not expired), whether the card is supported atthe terminal and whether the promotions in the terminal are available tothe card-visitor. If a promotion is valid, then it may be offered and areward may be displayed. If more than one promotion is valid, then anattendant may make a choice and the appropriate reward may be given.

The term “reward” as used herein refers to a signal or indication that acard-visitor has chosen to access an offered promotion. In other words,a card-visitor receives a “reward” when the card-visitor uses the cardto access a promotion. A promotion, as stored in the system, may have atitle and a reward. The title may be used to identify the promotion. Forexample, a card-visitor who swipes his/her card at a reward terminal maybe offered a promotion having a title “admission to museum.” The rewardis used to reward the card-visitor, namely to indicate to attendants atthe partner attraction that the card-visitor is entitled to the selectedpromotion. During normal operation of the system, an attendant, or thecard-visitor, may select a promotion by its title and may be told thereward by the promotion reward. A card may have a certain number ofrewards based on the product associated with that card. In other words,a product comprises a list of promotions and each promotion maycorrespond to one or more rewards. For example, as discussed above,promotions may be frequency or quantity limited which may determine howmany rewards that promotion may give to any card.

The reward terminal 120 may be any suitable type of smart-card enabledterminal. Some examples of reward terminals that may be used in thesystem include point of sale terminals manufactured by Hypercom,Verifone or Lipman. One specific example of a reward terminal 120 thatmay be used in the system is an Allegro 100 terminal from Intellect.However, the system is not limited to any specific type or model ofterminal. In some embodiments, automatic dispensers includingcard-readers may be provided so that a separate line may be used to gainaccess (e.g., a dispenser to issue tickets), offering the possibility ofreduced waiting times for card-visitors.

Referring again to FIG. 3, in this example, cards become “activated”when a card-visitor first swipes a card at a reward terminal. The day ofactivation may be recorded on the card so that, from that day, the cardmay be valid for the pre-programmed card time period. These time periods(e.g., a day) may be computed from the time of activation (e.g., a24-hour period) or may correspond to window within, for example, a24-hour period, such as the time from when the card was activated upuntil, for example, midnight on the day it was activated.

Referring to FIG. 6, there is illustrated one example of a flow diagramshowing activation of a card by a reward terminal 120. In this example,the card is “activated” (for purposes of determining when the card thenexpires for cards that expire based on a time period) on first use. Forcards that do not expire, it may be that the card need not be activatedafter it is initially set up or the card may be activated at the pointof sale. Other activation events are possible as well.

Other expiration events are also possible. For example, a card mayexpire after a certain amount of use (e.g., aggregated and stored on thecard). One such embodiment would be to set the card to expire after $50of aggregated use at attractions, where the value of aggregated use isstored on the card. For example, a card may be encoded with a productthat includes both a list of promotions (use of which is subject topromotion constraints) and a fixed money amount for travel or food, forexample. In this case, the card may expire for use associated with foodor travel when the fixed money amount is reached, but may remain validfor accessing promotions. Another expiration event could be, forexample, non-use for a certain period or a use (or attempted use) aftera certain date or time of day. In another example, a card may expirewhen all its rewards have been used up. Other expiration events may besome algorithm or formula based on these or other factors.

Returning to the example of FIG. 6, when the card-visitor (or anattendant at a partner attraction or special-offer partner) swipes thecard in the reward terminal (step 170), the reward terminal identifiesthe card (step 172) as a system card (i.e., an enabled card).

If the card is not recognized, an error is displayed (step 174) and noreward may be given to the card-visitor.

In a next step 176, the reward terminal may read the activationtimestamp on the card. If the activation stamp is blank (or has someother entry indicating that it has not been activated), then this is thefirst use of the card, and the reward terminal proceeds to step 178,where the reward terminal writes the activation timestamp into anappropriate field on the smart card. Once the activation has beenrecorded, the reward terminal may proceed to determine the promotionsavailable to the card-visitor, as is discussed in more detail below.

If, in step 176, the activation stamp contains a date, then this cardhas been activated before and the reward terminal proceeds to step 180to check the activation. In step 180, the reward terminal reads theactivation timestamp from the smart card and reads the card period fromthe smart card. If the current time is less than the activationtimestamp plus the card period, then the card is valid and the rewardterminal may proceed to determine the promotions available to thecard-visitor. If the current time is greater than the activationtimestamp plus the card period, then the card has expired. If the cardis expired, the reward terminal may display a “card expired” message tothe user and discontinues card processing (step 182). Other embodiments,e.g., where activation any time during one time period (e.g., any timeduring the day) causes expiration at the end of that time period maylikewise be implemented, e.g., where a use at any time during a daycauses the card to expire at the end of that day.

As discussed above, one of the components of the system may be a rewardterminal 120. A reward terminal may include a user interface such as ascreen and keyboard and swipe slot for cards. The reward terminal mayconstantly or regularly check for user activity which may signal that acard-visitor is attempting to use the reward terminal or that anoperator is attempting to, for example, query the number of recordscurrently stored on the reward terminal (indicating how many promotionshave been accessed that day at that reward terminal). When a card isswiped at the reward terminal, the reward terminal may begin toimplement a procedure for processing the swipe.

Referring to FIG. 7, there is illustrated a flow diagram of one exampleof a procedure that may be implemented by a reward terminal when acard-visitor attempts to use a card to access a promotion. Thecard-visitor 122 may give the smart card 134 to an attendant or operatorwho swipes the card into the reward terminal 120 (step 200), or may dunkthe card themselves in an automated kiosk. As discussed above, thereward terminal may check the activation state of the card and mayproceed if the card is valid (step 202). Next, the reward terminal mayread the product code from the smart card (step 204).

The example of FIG. 7 may be more easily understood with reference toone example of a memory structure for a smart card. Referring to FIG. 8,there is illustrated a conceptual diagram of information that may bestored in a memory structure of a smart card that may be used with oneembodiment of the system. The smart card memory may contain several“properties” fields that contain information relating to the propertiesof the card, such as its serial number, period, type and programmedproduct code. As discussed above, each card may have a unique serialnumber that identifies a particular card in the system.

When the card is swiped in a reward terminal (step 200), the rewardterminal may record this serial number along with the date and apromotion code for later transmission to the database 126, an example ofwhich is described below. The “period” field may include a numberindicating how many days the card is good for starting at midnight ofthe day of first activation. The reward terminal may use this number todetermine if a card is still valid in step 202.

The “type” field in this example indicates the card type (e.g., adult,child, senior, etc.). This type code may be used to display the cardtype to the attendant when necessary. For example, a reward messagemight be “admin one adult” and the “adult” part is determined from thisfield. As discussed above, the product code indicates what product thecard supports. The reward terminal may use the product code, in step204, to find the list of promotions that are valid for the currentcustomer.

Referring again to FIG. 7, once the reward terminal has read the productcode from the card, the reward terminal may scan a list of availablepromotions loaded in the memory of the reward terminal (step 206). Eachreward terminal may be programmed with a list of promotions that may beaccessed via that reward terminal. This list may correspond to a list ofthe promotions offered by the partner attraction at which the rewardterminal is located. The reward terminal may then form a list ofcandidate promotions (step 206) that are included in the productidentified in (as read from) the card (e.g., matching the product code).If the list of candidate promotions is empty, then the operator may betold that no promotions are available and the process may be terminated.If the list contains one or more candidate promotion, then processingproceeds.

In this embodiment, in a next step, the reward terminal may scan thelist of candidate promotions and compare them with the time criteria foreach promotion (step 208). If the promotion fails the time criteria, forexample, it is the wrong time of day or day of the week for acard-visitor to access that promotion, then the promotion is droppedfrom the candidate promotion list. After the time criteria have beenapplied, if the candidate list is empty, then the operator may be toldthat no rewards are available and the process may be terminated. If thecandidate list has more than one entry, then the title of each availablepromotion may be presented to the operator and the operator may selectwhich promotion to process (step 210). If there is only one availablepromotion, then the title of that promotion may be displayed, and theterminal may proceed with processing that promotion.

After a promotion has been selected for processing, the reward terminalmay check to see if any frequency (step 214) or quantity (step 216)restrictions exist for that promotion. It is to be appreciated thatalthough the flow diagram illustrated in FIG. 7 check frequencyconstraints first and then quantity constraints, the method is not solimited and the steps may be performed in any order configured by thesystem manager. If the selected promotion has a frequency constraint,then the terminal may apply a frequency constraint test (step 216).

According to one embodiment, a frequency constraint test may beconducted as follows. The reward terminal may read the date from thecard and check to see whether it matches the current date (step 212). Ifthe current date does not match the date on the card, then the frequencylist on the card is old and the card passes the frequency constraint andthe reward terminal may continue processing at step 216. If the currentdate does match the date on the card then the frequency list (step 213)on the card is valid and may be examined to determine if the promotionpasses. In one example, the reward terminal may scan the frequency liston the card looking for the promotion code of the selected promotion. Ifno promotion code is found, then the card passes the frequencyconstraint and the reward terminal may continue processing at step 216.If the promotion code is found, then the reward terminal may examine afrequency counter (step 218) on the card in the frequency list thatincludes the promotion code. If the frequency counter is less than thefrequency constraint, then the promotion passes and the reward terminalmay continue processing at step 216. If the card's frequency counter isequal to the frequency count, then the promotion has been used and thereward terminal may display a message to tell the operator that thereward has already been used for the day (step 220) and processing isterminated. In one example, the reward terminal may store the promotioncode and frequency counter in its memory for later update of the cardstate, as is discussed in more detail below. As one of ordinary skillwould appreciate based on the disclosure provided herein, any number ofpossible frequency constraints maybe imposed for a particular promotionand the mechanisms for storing and tracking frequency constraints usingthe memory of a card device may be varied. As just one example, afrequency constraint may be depend on more than one variable, such asallowing a larger number of uses (or unlimited use) on weekdays, andlower frequency on weekends.

Returning to this example, once the reward terminal has processed anyfrequency constraints, the reward terminal may check to see if theselected promotion has a quantity constraint (step 216). If thepromotion does not have a quantity constraint, then the reward terminalmay proceeds to step 224 to update the card state in the card memory, asis discussed in more detail below. In the promotion does have a quantityrestriction, the reward terminal may scan the quantity list on the cardlooking for the promotion code of the selected promotion. If nopromotion code is found, then the card passes the quantity constraintand the reward terminal may proceed to step 224. If the promotion codeis found, then the reward terminal may examine a quantity counter (step228) for the entry in the quantity list that contains the promotioncode. If the card's quantity counter for that promotion is less than thequantity constraint, then the promotion passes and the reward terminalmay proceed to step 224. If the card's quantity counter for thatpromotion is equal to the quantity count, then the promotion has beenused and the reward terminal may display a message to tell the operatorthat the reward has already been used and processing is terminated (step230). In one example, the reward terminal may store the promotion codeand quantity count in its memory for later update of the card state, asis discussed in more detail below. As for frequency counters, thequantity counter tests may be formed from as logical tests, such aspermitting any use after the first one only a weekday or a weekend dayafter 4 pm.

Once processing has been completed and the reward terminal hasdetermined that the card-visitor is entitled to access the selectedpromotion (i.e., card is valid and all time, frequency and quantityrestrictions have been passed), the reward terminal may display thepromotion reward for the operator (step 234).

Referring again to FIG. 8, the card may include an activation timerfield that indicates the date and time when the card was firstactivated. As discussed above, when the card is first swiped through areward terminal, the reward terminal may write the system time into thisfield. In one embodiment, the reward terminal may maintain the systemtime as the number of seconds since the beginning of the epoch. Theepoch may be defined to begin at a time when the system is launched in adestination, or another time selected as suitable by the system manager.On all subsequent swipes of a card after the first swipe, the rewardterminal may read the activation system time from the card and add thecard period in seconds. For example, for a two-day card, the card periodmay be 172800 seconds. If the sum of the activation system time and thecard period is less than the current system time, then the card hasexpired. Of course, it is to be appreciated that the system is notrequired to maintain records of system time in seconds but may insteaduse a different time tracking method; similarly, for embodiments thatexpire based on time, other measure may be used such as having allone-day cards expire at 11:59 pm on the day of first use (no matter whattime the card was first used). In one example, the reward terminal maybe configured to account for leap years in its time tracking method. Inanother example, the reward terminals may not account for daylightsavings, in order to facilitate moving of reward terminals from onelocation to another, and thus may receive daylight savings timeinformation from a central computer, as is discussed in an examplebelow.

According to one embodiment, the card may also include in its memory oneor more counters. For example, a card may include a quantity counter anda frequency counter. In one example, the quantity counter may include anumber that indicates the number of quantity promotions currentlyincluded in the product stored on the card. As discussed above,promotions may be limited in either quantity or frequency or both andmay also be unlimited in both quantity and frequency. For a promotionthat is limited to a specific number of uses during the lifetime of thecard (a quantity limited promotion), the promotion code may be recordedin a quantity list on the card. As discussed above, whenever a card isswiped at a reward terminal, the reward terminal may check to see if thepromotion quantity has already been used by that card-visitor (step 214,FIG. 7). The card may also include a frequency counter that may includea number that indicates the number of frequency promotions currentlyincluded in the product code stored on the card. For promotions that arelimited to a specific number of uses per day (a frequency limitedpromotion), the promotion code may be recorded in a frequency list onthe card. Whenever a card is swiped at a reward terminal, the rewardterminal may check to see if the promotion frequency has already beenused by that card-visitor (step 212, FIG. 7).

In one example, the card may also store an indication of the current dayof the month. As discussed above, the terminal may use this dayindicator to determine if any of the entries in the frequency list arevalid (step 212, FIG. 7). If the current day on the terminal is notequal to the current day on the card, then the list on the card isconsidered old and is ignored. If a frequency promotion is consumed,then a new list may be started on the card and the current day field maybe reset to the current day on the terminal.

As discussed above, the card may store a frequency list which may be alist of frequency promotions that have been used by the card-visitorduring the current day. According to one example, the frequency list maycontain number pairs. The first number of a pair may indicates thenumber of times the promotion has been used (i.e., may correspond to thepromotion counter). The second number of the pair may be used toindicate the promotion code. When a reward terminal checks to see if afrequency promotion is available, it may scan this list for theapplicable promotion code (step 213). It may then compare the number oftimes the promotion has been used with the promotion limits (step 218).If no more rewards are available, the reward terminal displays the “nomore rewards” message (step 220). If more rewards are available, thenthe reward terminal may increment the promotion counter (step 224) anddisplay the reward message (step 234).

Similarly the card may store a quantity list which may include a list ofquantity promotions that have been used by the customer during thelifetime of the card. Like the frequency promotion list, the quantitylist may comprise number pairs. The first number may indicate the numberof times the promotion has been used (Le., may correspond to thepromotion counter) and the second number may indicate the promotioncode. When a reward terminal checks to see if a frequency promotion isavailable, it may scan this list for the promotion code (step 226). Thereward terminal may then compare the number of times the promotion hasbeen used with the promotion limits (step 228). If more rewards areavailable, then the terminal may increment the promotion counter (step224) and display the reward message (step 234). If no more rewards areavailable, then the reward terminal displays the “no more rewards”message (step 230).

As discussed above, the reward terminal may, in step 224, update cardpropertied and counters on the card before displaying the reward andterminating processing of the card. For example, the reward terminal mayupdate the frequency and quantity list information on the smart card toindicate that one more promotion has been consumed. Such updating mayprevent “double-swiping” from occurring in the system.

According to one embodiment, the system may be an “offline” system or abatch processing system, where the reward terminals do not requireaccess to a central database at the time of card use (unlike onlinecredit card systems, for example, which are authorized at a centrallocation on a per-use basis).

“Double swiping” as used herein refers to a card being swiped twice atthe same attraction. This can happen if the card is used twice at thesame reward terminal or used again at another reward terminal with thesame promotion. For example, some attractions may have multipleentrances and so have more than one reward terminal installed with thesame promotions. To prevent “double swiping,” the reward terminal mayrecord the promotion code and count on each card that is processed inthe system. As discussed above, the reward terminal may apply a seriesof constraints to a card to see if it can be used to satisfy a promotionat the reward terminal. In the embodiments discussed above, two of theseconstraints may involve how often and how many times the card has beenused. Since the cards used in the system are smart cards, it is possibleto record how many and how often a particular promotion has been used inthe card's promotion counters. Each time a promotion is used, itscounter may be incremented on the card by the reward terminal. Thus, toprevent double swiping, the reward terminal may find the promotion countof the current promotion on the card and test to see if it meets orexceeds the limit of how many rewards the card-visitor is entitled to.The reward terminal will not offer a reward if the promotion count hasreached its limit, thereby preventing double-swiping. As may beappreciated, frequency limits may also prevent or discouragedouble-swiping by preventing two people from visiting the attraction atthe same time.

In addition to writing updated information to the card, the rewardterminal may store in its memory device information such as, forexample, the date and time when the reward is issued, the serial numberof the card used and the promotion code of the promotion consumed. Thisinformation may later be transmitted to the database 126. When thereward terminal is not processing a user request, such as a request foraccess to a promotion, the reward terminal may enter an “idle” modewherein it may display, for example, the system manager logo andinstructions for how to swipe a card at the reward terminal.

Referring again to FIG. 2, the system may include a gateway 200 that maycommunicate with the reward terminal 120 as indicated by lines 202.According to one embodiment, the gateway 200 may be a standard personalcomputer or mainframe computer that may be running an operating systemsuch as Linux or Microsoft Windows™. In a preferred example, the gatewaymay include a PowerEdge 400SC from Dell running Red Hat versions 9Linux. However, the system is not so limited and it is to be appreciatedfor example that any server grade computer from any of the majormanufacturers including, for example, Gateway, Dell, HP, IBM and thelike, may be used in this example of the system. Likewise, any majorLinux distribution may be used including SuSe, Mandrake, Debian, andothers in addition to Red Hat. The gateway may form an interface betweenthe reward terminals and the central database 126. It is to beappreciated that although the gateway and the database are illustratedin FIG. 2 as separate and discrete items, the database may be a storageelement located on or attached to (e.g., an external hard-drive) thegateway computer and need not be physically separate from the gateway.

The gateway may contain a number of programs that are configured tocontrol data flow between the enabler, the reward terminals, thedatabase and the gateway. According to one embodiment, these programsmay include, for example, a loading program that may be, for example, ascript program, that may be run daily to process files uploaded to thegateway from the enabler and the reward terminals. The load program mayinclude any necessary information for the gateway to properlyacknowledge each terminal and may manage where received files are storedin the gateway's storage device. Another program may be, for example, agenerate program that may generate the loading script program. Thegenerate program may query the database for a list of active terminalsand generate an upload processing script that includes those terminals.In one example, the act of generating the upload script may be called“generating a new network.” New networks may be generated at varioustimes, for example, when a new partner attraction or special-offerpartner is added to the system or when a new promotion is added orchanged at an existing partner attraction or special-offer partner.Another program that may be included in the gateway is a “snapshot”program. The snapshot program may generate an email that is a snapshotof current network activity. In one example, the snapshot program may berun automatically every day to give the system manager a quick view ofthe significant activity in the system for the previous day. This may beuseful for getting a quick idea of how many customers used the system,what they did and what terminals were used. Alternatively, a systemmanager operator may request that the snapshot program be run, ratherthan automatically running the snapshot program.

According to one embodiment, reward terminals 120 and the enabler 140may communicate with the gateway via phone lines or direct serial links,as indicated by lines 202 in FIG. 2. It is to be appreciated thatalthough the following discussion may refer primarily to communicationbetween reward terminals and the gateway, the same principles may applyto communication between an enabler and the gateway. Reward terminals120 may log into the gateway computer 200 using a remote login, forexample, a Unix style remote login. Once connected and recognized by thegateway computer 200, the reward terminals 120 may invoke a gatewayprogram to perform the communication protocol. In one example, theprotocol allows for the reward terminal 120 to send its stored recordsto the gateway 200.

As discussed above, during enabling of a new card, the enabler stores inits memory a record containing the card properties and the card serialnumber (step 154, FIG. 4). According to one embodiment, these storedrecords may be uploaded 202 to the gateway 200 and then stored in thecentral database 126. In one example, each day, the card enable recordsmay be batched up and sent to the gateway 200. Similarly, when anactivated card is swiped in a reward terminal, a record containing thecard serial number and promotion code used is stored in the rewardterminal's memory. Each day, the transaction records may be batched upand sent to the gateway 200.

It is to be appreciated that the system may allow for records to be sentto the gateway more (or less) frequently than once a day and may operatealways or part of the time in an “online” mode wherein records may becontinually, or semi-continually, sent to the gateway. However, in oneexample, the system may operate as an “offline” system that onlyrequires batch processing. In this example, records may be stored at theenabler and at the reward terminals and uploaded to the gateway once aday (or once every time period, that time period being selected by thesystem manager and possibly being longer or shorter than one day). It isalso possible to allow an attraction to trigger an upload where, forexample, an attraction is added during the day or where an exchange ofdata is required for debugging, customer service or some other need.

One example of a procedure for sending records from either the enabler140 or the reward terminal 120 to the gateway is illustrated in FIG. 9.It is to be appreciated that for the purposes of this explanation, theterm “terminal” may be used to refer to the enabler, the rewardterminal, or a kiosk or other device that includes the functionality ofone or both.

To begin a batch upload, an operator may initiate communication betweenthe terminal and the gateway, or the terminal may initiate communicationon its own at a preprogrammed time. In one example, the terminal maycommunicate with the gateway over a phone line. In this example, theterminal may initialize a modem and dial a phone number of the gateway(step 304). If the gateway does not respond, the terminal may terminatethe process and display an error (step 306). Once the gateway has beenreached, the terminal may log into the gateway by giving it a usernameand a password, for example, using Unix rlogin (step 308). If thegateway does not recognize the terminal, then communication may beterminated and the terminal may display an error (step 306). When theterminal has connected to the gateway and logged in, the terminal mayinvoke the gateway program (step 310) to handle the communicationprotocol, as discussed above. If the gateway does not start the program,then the communication is terminated and the terminal may display anerror (step 306).

In a next step, the terminal may send its stored records to the gateway(step 312). In one example, each byte of a record may be compared withan echoed character and each record may be validated, e.g., by checksum.If a record transfer does not succeed, then communication is terminatedand the terminal may display an error (step 306). If the record transferis successful, the gateway may write the records to its memory (step314) or an attached storage device. For example, the gateway may writethe received records in an ASCII file which may be called a terminaldata file and include a serial number of the terminal as its name withthe extension “.in” to indicate that it is an incoming record file.

In a next step 316, the gateway may send a record containing the currenttime and date to the terminal. This record may also be validated withchecksum and further security or validation mechanisms may also beincluded. If the record transfer does not succeed, then communication isterminated and the terminal may display an error (step 306). Once theterminal has received the date and time from the gateway, it may updateits internal records by setting its time and date to the informationreceived from the gateway. In this manner, all terminals may becontrolled to maintain the same system time that is regularly receivedfrom the central gateway. This may eliminate the potential of time driftamong the different reward terminals which could potentially causeproblems with properly validating cards at the reward terminals.

In one embodiment, the gateway may also send a stored configuration tothe terminal (step 318). The configuration may be stored in, forexample, an ASCII file that includes the terminal serial number as itsname with the extension ‘.out’ to indicate that it is an outgoingconfiguration file. As discussed above, each byte may be compared withan echoed character and each record may be validated with checksum. If arecord transfer does not succeed, then communication is terminated andthe terminal may display an error (step 306). The configuration filesent to each terminal may include, for example, updated productdefinitions that may add or subtract promotions from products. Asdiscussed above, by implementing the product system wherein productdefinitions are stored on the reward terminals, the system manager isable to modify products by reconfiguring the product definitions at thereward terminals without needing access to the cards. Once the terminalhas received the configuration file, the terminal may delete its oldconfigurations and configure itself to the information downloaded fromthe gateway (step 320). The terminal may then clear its memory of allrecords that have now been sent to the gateway and is ready to store newrecords.

It is to be appreciated that the configuration may also be sent to theterminal before the date and time is sent rather than afterwards asillustrated in FIG. 9. In this example, the gateway may acknowledge thetransmission of records from the terminal to the gateway and sends thecurrent terminal configuration. The terminal may acknowledge receipt ofthe configuration file and ask for the current date and time. Thegateway may then send the date and time, after which the terminal mayacknowledge receipt and terminate the connection. As discussed above,all transmissions may be verified via checksum and handshake.

According to one embodiment, the terminal may continually or regularlycheck to see if it is time to call the gateway. As discussed above, eachday at a predetermined time, the terminal may attempt to establishcommunication with the gateway. If it is successful, the terminal mayfollow the procedure described above, or a similar procedure, totransfer records to the gateway and receive configuration informationfrom the gateway. In one example, if the terminal is not successful inestablishing communication with the gateway, it may proceed with asecond attempt. For example, if the terminal and the gateway arecommunicating via a phone line, the terminal may attempt to call asecondary number for the gateway or may try to call again at a laterpredetermined time. The system manager may configure the terminal toattempt to contact the gateway a set number of times after which, if allfail, it may display an error.

Referring again to FIG. 2, the gateway computer 200 may upload 222 anddownload 224 information to and from the database 126. According to oneembodiment, the gateway may run an upload program once a day (or onceevery predetermined time period which may be longer or shorter than oneday) to store any records uploaded from the enabler 140 and the rewardterminals 120 in the database 126. The upload program may be, forexample, a C program that reads the record files sent by the terminalsand stores the information in the database via SQL. However, it is to beappreciated that the upload program may be written in a language otherthan C and may use a different process to transfer data between thedatabase and the gateway than is described herein. One example of aprocedure for uploading a terminal data file from the gateway to thedatabase is given below. However, one of skill in the art will recognizethat there are many different methods for transferring data betweencomputers and storage devices and the system is not limited to theexample given below. In addition, as discussed above, the database andthe gateway may reside on the same computer base and ordinary methodsknown in the art may be used to access and store data in the database.

Referring to FIG. 10, there is illustrated in flow diagram form oneexample of a procedure for uploading information from the gatewaycomputer 200 to the database 126. In a first step 231, the uploadprogram may open the terminal data file to obtain data from the terminalfile. A terminal file may be a record file received by the gateway fromeither a reward terminal or the enabler. Next, the upload program mayread the terminal report timestamp record and store that time (step 233)in a report log table of the database, which is described in more detailbelow. This table may contain the report history of a terminal. In oneexample, the upload program may read a terminal record (step 236). Ifthat terminal record is a card enable record (received initially fromthe enabler), then the upload program may read the timestamp, serialnumber, period, type and product code of the card enable record (step238). The upload program may then locate the card in the database cardtable that has that serial number and update its properties to reflectthe properties of the card as specified by the card enable record (step240). If the card cannot be found, an error may be displayed and theprocess terminated. If the card is found, the state of the card may beupdated in the database to reflect that the card is now enabled (step242).

If step 234 reveals that the terminal record is a transaction recordfrom a reward terminal, the upload program may read the timestamp,serial number, and promotion code of the transaction record (step 244).The upload program may then locate the card in the database using theserial number (step 244). If the card is not found, an error may bedisplayed and the process terminated. If the card is found, a record maybe added to the transaction table in the database that contains areference to the card record in the card table and the transactionproperties (step 248). The process may be repeated until there are nomore records to upload.

Similarly, when required, an operator may run a program on the gatewaycomputer that generates new terminal configuration files from thedatabase. The gateway may then send these configuration files to theterminals, as discussed above. According to one example, the downloadprogram may operate similarly to the upload program and may be a Cprogram that reads terminal configuration information from the databaseand stores it in ASCII files. These files may be named as the serialnumber of the terminal plus the extension “out,” as described above.According to one example, the download program may connect to thedatabase and find an appropriate terminal in the terminal table byserial number. The download program may write the auto dial time (forthe terminal), terminal time zone and dialing prefix to theconfiguration file. In addition, the download program may write accountinformation, such as, for example, the phone number, username andpassword of the Gateway, to the configuration file. The download programmay also find the set of promotions assigned to the terminal and writetheir properties, such as time, frequency and quantity restrictions, tothe configuration file. Furthermore, the download program may locate theset of products that may be enabled with the terminal and write theirproperties to the configuration file. Thus, the configuration file maycontain all information necessary for the terminal to properly process acard presented to it.

One of ordinary skill in the art would appreciate, based on thisdisclosure, that there would be many methods for controlling datatransfer between a computer and a database and the system is not limitedto the specific example given above. In addition, as discussed above,the database may in fact be a storage device that is located at thegateway computer. In this case, methods known in the art may be used bythe gateway computer to access the database and obtain information therefrom or write information thereto.

As mentioned above, according to one embodiment, the database 126 maycontain a number of tables in which card records, product definitionsand other information may be stored. For example, the database mayinclude a company table that may contain the properties of all. partnerattractions and special-offer partners participating in the system. Someof these properties may include, for example, relationships betweencompanies (partner attractions or special-offer partners) and theirvenues (e.g., whether a company has one or multiple venues, where theirhead office is located, etc.)

Another table that may be included in the database is a card table thatmay hold the properties of all cards that are currently known to thesystem. For example, the card table may hold the serial number of eachcard. After the card has been enabled, the card table may contain thecard properties (type, period and product) associated with the serialnumber. In addition, product and company properties may be included inthe card table as references to other tables.

Another table that may be included in the database may be a transactiontable that may hold records of all the processed swipes in the system.The transaction table properties may include the time and date of eachswipe and the location (Le., the terminal) where the swipe occurred.Transactions may also reference what card was used and what promotionwas used.

In addition, the database may include a promotion table that holds thedefinitions of all the promotions offered by the partner attractions andthe special-offer partners. The promotion definitions may include thetitle and reward of the promotion and the constraints (e.g., time,quantity and frequency) of the promotion. Promotions may also referencethe company (or more accurately, the venue of a company) offering thepromotion. This may be done by including in the promotion tablereferences to the company table.

The database may also include a product table holds the definition ofthe products offered in the system. The product definitions may includea name and a description and the and “one-to-many” table may relate whatpromotions are included in what products. The card table may referencethe product table to tie cards to a particular product, i.e., a list ofavailable promotions. In one example, the actual product code programmedinto a card may be used as the product table identifier.

Thus, the database, in these and other tables, may keep a record of whatis happening in the system, including changing product definitions anddata relating each transaction (such as a request to access a promotion)that occurs in the system.

This data may be useful to the system manager, to partner attractionsand/or to special-offer partners. For example, the card data may includeinformation about the purchaser of the card such as, age bracket, homecountry if the customer is a foreign tourist or home city if thecustomer is a domestic tourist, etc. The data may also include a recordof all promotions accessed by that card and therefore that customer.Therefore, considering all the data for all cards in the system, usersmay be able to create statistics about card-visitor demographics. Forexample, a user may be able to determine that adult card-visitors fromEngland typically visit museum x, take a city tour and hardly ever go toImax theatres. For another example, a user may be able to determine thatcard-visitors with children (i.e., customer has bought an adult card anda child card) prefer museum Y, but also usually take city tours. Thisinformation may be useful to the system manager to better configure thesystem to add value for customers. The system manager may also choose tosell or provide the information to partner attractions and/orspecial-offer partners so that they may be able to tailor promotions toencourage visitors. This information may also be provided or sold tothird-parties, although in many instances measures may be taken toassure that the privacy of customers is preserved, such as assuring thatno data is provided to any third-party or attraction that allows anindividual customer to be identified.

According to another embodiment, because product definitions may bemaintained at the central database, the system may include products fromother competing companies that may be adapted to become system managerproducts. In other words, because product definitions may be changed bythe system manager without access to the cards, there is no inventoryrequired to create and offer new products. Therefore, the system managermay create, in the central database, products that may include offeringsfrom other companies and that may be accessed using the same cards.Through the central database, terminals may be updated to recognizedifferent types of cards and different products without any need tomodify the cards or the system infrastructure.

Referring again to FIG. 2, the system may include a central userinterface 250. Via the user interface 250, a system manager controllermay access the system network and run programs on the gateway or storeor retrieve data from the database 126. It is to be appreciated thatalthough the gateway 200, the database 126 and the user interface 250are illustrated in FIG. 2 as separate units, they may all be combined ona single (or distributed) central computer.

Referring to FIG. 11, there is illustrated one example, of a graphicaluser interface 252 that may be presented to system manager users on theuser interface 250. In the illustrated example, the interface 252 mayoperate using a selection of “managers.” However, it is to beappreciated that the graphical user interface may be implemented in anynumber of ways as may be desired by the system manager.

According to one example, the interface 252 may include an “InventoryManager” option 254 that may allow system operators to control and viewcards, terminals and gateways used in the system. With the inventorymanager, a user may add, modify and assign cards, add and/or modifyterminals and add and/or modify gateways. Although terminals andgateways are may changed only rarely, cards may be frequently modifiedin response to changing business needs and customer service. The userinterface may also include a product manager option 256 that may be usedto add and/or modify products. This includes the ability to set pricesand include/exclude vendor offers. In addition, the user interface 252may include a sales manager option 258 that may be used to control andview the sales channels in the system. The system operator can addand/or modify sales channels and view orders. The user interface 252 mayfurther include a vendor manager option 260 that allows the systemoperator to control and view the vendors (namely partner attractions andspecial-offer partners) in the system. The vendor manager may be used toadd and retire vendors, to add and/or modify vendor promotions and toview vendor activity. It is of course to be appreciated that the userinterface may also include other and different menu options or may labelmenu options differently than is illustrated in FIG. 11. The importantprinciple of the interface 250 is to provide the system manageroperators with a convenient access to the system network to control andmodify the system as needed or desired.

Having thus described several aspects of at least one embodiment of thisinvention, it is to be appreciated various alterations, modifications,and improvements will readily occur to those skilled in the art. Forexample, although the system has been described primarily in terms ofsmart card technologies, the system may also operate with another formof user code. For example, instead of smart cards, card-visitors may beprovided with a unique PIN or with a card printed with a barcode ratherthan having any embedded technology. As may also be appreciated based onthis disclosure, aspects of the present inventions may be implementedusing software stored on a computer readable medium such as a compactdisk, hard drive or memory stick or in special purpose hardware. Itshould also be understood that the functionality of various of thecomponents in the examples described above may be combined or divided invarious ways, such as having a card enabled and reward terminal combinedinto a single unit or dividing the system management functions amongmultiple computers. Such and other alterations, modifications, andimprovements are intended to be part of this disclosure, and areintended to be within the scope of the invention. Accordingly, theforegoing description and drawings are by way of example and explanationonly and are not intended to be limiting. The scope of the inventionshould be determined from proper construction of the appended claims,and their equivalents.

1. A method for accessing an attraction, the method comprising: (a) receiving, by a terminal associated with an attraction of one or more attractions, a code that is associated with the one or more attractions; (b) reading, by the terminal, a card presented by each visitor of a plurality of visitors to access the attraction, the card enabled with the code, the terminal validating each card to grant access to the attraction; and (c) receiving, by the attraction, after each visitor of the plurality of visitors have accessed the attraction, compensation based on a number of uses of the card at the attraction.
 2. The method of claim 1, wherein step (a) further comprises receiving, by the terminal, the code defining the one or more attractions for which the card is valid.
 3. The method of claim 1, wherein step (a) further comprises receiving, by the terminal, the code from a system manager.
 4. The method of claim 1, wherein step (a) further comprising identifying, by the terminal, a list of promotions accessible via the terminal.
 5. The method of claim 1, wherein step (b) further comprises validating, by the terminal, the code stored on the card.
 6. The method of claim 1, wherein step (b) further comprises providing, by the attraction responsive to the terminal validating the card, access to each visitor without the visitor paying at a time of the visit.
 7. The method of claim 1, wherein step (b) further comprises activating, by the terminal, the card on first use of the card.
 8. The method of claim 1, wherein step (b) further comprises storing on the card a location of the attraction.
 9. The method of claim 1, wherein step (b) further comprises storing on the card a location of the attraction as which the card is first used.
 10. The method of claim 1, wherein step (b) further comprises storing on the card a time of use of the card at the attraction.
 11. The method of claim 1, wherein step (b) further comprises storing on the card a time of first use of the card.
 12. The method of claim 1, wherein step (b) further comprises validating, by the terminal, the card, based on one or more property fields stored on the card.
 13. The method of claim 1, wherein the card comprises a smart card.
 14. The method of claim 1, wherein the card has a type comprising one of the following: adult, child and senior.
 15. The method of claim 1, wherein the card is programmed with a period identifying a number of consecutive days the card is valid.
 16. A method for accessing an attraction, the method comprising: (a) receiving, by a terminal associated with an attraction of one or more attractions, a code that is associated with the one or more attractions; (b) reading, by the terminal, a card presented by each visitor of a plurality of visitors to access the attraction, the card enabled with the code, the terminal validating each card to grant access to the attraction; and (c) receiving, by the attraction, after each visitor of the plurality of visitors have accessed the attraction, compensation based on time of use of the card at the attraction.
 17. A method for accessing an attraction, the method comprising: (a) receiving, by a terminal associated with an attraction of one or more attractions, a code that is associated with the one or more attractions; (b) reading, by the terminal, a card presented by each visitor of a plurality of visitors to access the attraction, the card enabled with the code, the terminal validating each card to grant access to the attraction; and (c) receiving, by the attraction, after each visitor of the plurality of visitors have accessed the attraction, compensation based on a level of use of the card at the attraction.
 18. A system for accessing an attraction, the system comprising: a terminal located at an attraction of one or more attractions, the terminal configured with a code that is associated with the one or more attractions; a card reader configured to read a card presented by each visitor of a plurality of visitors to access the attraction, the card enabled with the code, the terminal validating each card to grant access to the attraction; and wherein the attraction receives from a system manager after each visitor of the plurality of visitors have accessed the attraction, compensation based on a number of uses of the card at the attraction.
 19. The system of claim 18, wherein the terminal receives from the system manager the code defining the one or more attractions for which the card is valid.
 20. The system of claim 18, wherein the terminal identifies via a list of promotions accessible via the terminal.
 21. The system of claim 18, wherein the terminal validates the code stored on the card.
 22. The system of claim 18, wherein the attraction, responsive to the terminal validating the card, provides access to each visitor without the visitor paying at a time of the visit.
 23. The system of claim 18, wherein the terminal activates the card on first use of the card.
 24. The system of claim 18, wherein the terminal via the card reader stores on the card a location of the attraction.
 25. The system of claim 18, wherein the terminal via the card reader stores on the card a location of the attraction as which the card is first used.
 26. The system of claim 18, wherein the terminal via the card reader stores on the card a time of use of the card at the attraction.
 27. The system of claim 18, wherein the terminal via the card reader stores on the card a time of first use of the card.
 28. The system of claim 18, wherein the terminal validates the card based on one or more property fields stored on the card.
 29. The system of claim 18, wherein the card comprises a smart card.
 30. The system of claim 18, wherein the card has a type comprising one of the following: adult, child and senior.
 31. The system of claim 18, wherein the card is programmed with a period identifying a number of consecutive days the card is valid.
 32. A system for accessing an attraction, the system comprising: a terminal located at an attraction of one or more attractions, the terminal configured with a code that is associated with the one or more attractions; a card reader configured to read a card presented by each visitor of a plurality of visitors to access the attraction, the card enabled with the code, the terminal validating each card to grant access to the attraction; and wherein the attraction receives from a system manager after each visitor of the plurality of visitors have accessed the attraction compensation based on time of use of the card at the attraction.
 33. A system for accessing an attraction, the system comprising: a terminal located at an attraction of one or more attractions, the terminal configured with a code that is associated with the one or more attractions; a card reader configured to read a card presented by each visitor of a plurality of visitors to access the attraction, the card enabled with the code, the terminal validating each card to grant access to the attraction; and wherein the attraction receives from a system manager after each visitor of the plurality of visitors have accessed the attraction compensation based on a level of use of the card at the attraction.
 34. A method for compensating an attraction based on use of a card to access the attraction, the method comprising: (a) receiving, by a server after a plurality of visitors have accessed an attraction, data corresponding to use of a card by the plurality of visitors to access the attraction, the card presented by each visitor of the plurality of visitors of the attraction to access the attraction; and (b) determining, by the server, compensation to the attraction based on a number of uses of the card at the attraction identified via the data.
 35. The method of claim 34, wherein step (a) further comprises receiving data via a network from a device of the attraction.
 36. The method of claim 34, wherein step (a) further comprises receiving, by the server, data corresponding to use of the card validated by a terminal of the attraction.
 37. The method of claim 34, further comprising communicating by the server to a terminal device of the attraction configuration data associated with the card.
 38. The method of claim 34, further comprising communicating by the server to a terminal device of the attraction a code associated with the card, the card enabled with the code.
 39. The method of claim 34, wherein the card has a type comprising one of the following: adult, child and senior.
 40. The method of claim 34, wherein the card is programmed with a period identifying a number of consecutive days the card is valid.
 41. A method for compensating an attraction based on use of a card to access the attraction, the method comprising: (a) receiving, by a server after a plurality of visitors have accessed an attraction, data corresponding to use of a card by the plurality of visitors to access the attraction, the card presented by each visitor of the plurality of visitors of the attraction to access the attraction; and (b) determining, by the server, compensation to the attraction based on time of use of the card at the attraction.
 42. A method for compensating an attraction based on use of a card to access the attraction, the method comprising: (a) receiving, by a server after a plurality of visitors have accessed an attraction, data corresponding to use of a card by the plurality of visitors to access the attraction, the card presented by each visitor of the plurality of visitors of the attraction to access the attraction; and (b) determining, by the server, compensation to the attraction based on a level of use of the card at the attraction.
 43. A system for compensating an attraction based on use of a card to access the attraction, the system comprising: a server receiving, after a plurality of visitors have accessed an attraction, data corresponding to use of a card by the plurality of visitors to access the attraction, the card presented by each visitor of the plurality of visitors of the attraction to access the attraction; and a controller determining compensation to the attraction based on a number of use of the card at the attraction identified via the data.
 44. The system of claim 43, wherein the server receives data via a network from a device of the attraction.
 45. The system of claim 43, wherein the server receives data corresponding to use of the card validated by a terminal of the attraction.
 46. The system of claim 43, wherein the server communicates to a terminal device of the attraction configuration data associated with the card.
 47. The system of claim 43, wherein the server communicates to a terminal device of the attraction a code associated with the card, the card enabled with the code.
 48. The system of claim 43, wherein the card has a type comprising one of the following: adult, child and senior.
 49. The system of claim 43, wherein the card is programmed with a period identifying a number of consecutive days the card is valid.
 50. A system for compensating an attraction based on use of a card to access the attraction, the system comprising: a server receiving, after a plurality of visitors have accessed an attraction, data corresponding to use of a card by the plurality of visitors to access the attraction, the card presented by each visitor of the plurality of visitors of the attraction to access the attraction; and a controller determining compensation to the attraction based on times of use of the card at the attraction identified via the data.
 51. A system for compensating an attraction based on use of a card to access the attraction, the system comprising: a server receiving, after a plurality of visitors have accessed an attraction, data corresponding to use of a card by the plurality of visitors to access the attraction, the card presented by each visitor of the plurality of visitors of the attraction to access the attraction; and a controller determining compensation to the attraction based on a level of use of the card at the attraction identified via the data. 